Mack Titan takes centre stage at SteelStacks area of Bethlehem Jun20


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Mack Titan takes centre stage at SteelStacks area of Bethlehem

Visitors to the Levitt Pavilion in the SteelStacks area of Bethlehem are now greeted by a Mack Titan truck attached to a concession stand.

The Mack Truck Stop is slated to open June 22, as a focal point in the Levitt Pavilion at SteelStacks. The area was home to the now defunct Bethlehem Steel.

Mack has a rich history in the region, with its Customer Center in nearby Allentown and truck assembly plant in Macungie, Pa. The Mack Titan was given to students at the Lehigh Career and Technical Institute (LCTI), who then reworked the cab to fit the unique application.

“We are proud of our heritage in the Lehigh Valley, and the opportunity to partner with LCTI to give students real-world experience in their chosen career paths,” said Kevin Flaherty, president, Mack Trucks North American sales and marketing. “Built in the USA is important to Mack – all of our trucks are built right here in the Lehigh Valley. Now we can also say we have a permanent display featuring one of our models built by students in this region.”

The Titan is installed to the side of the concession stand, to give the impression it is pulling the stand as a trailer. The installation of the truck is part of an ongoing effort to revitalize the SteelStacks area.

“When guests visit the Levitt Pavilion, they’ll be greeted not only by the sounds of live music, but also by this unique concession stand and display symbolizing the incredible partnerships that have made the Levitt Pavilion possible,” said Jeff Parks, president of ArtsQuest, which is designing the area. “Mack Trucks is a longtime partner that has helped us present a variety of programming for the community over the years, and they’ve once again stepped up in a big way at the Levitt Pavilion and Mack Truck Stop. The Mack Truck Stop is a great example of their continuing support, as well as a visual reminder of Mack’s past and present contributions to the Lehigh Valley, and in fact, the entire nation. We thank them, as well as the Bethlehem Redevelopment Authority and the City of Bethlehem, for all of their support of this dynamic community music venue.”

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